If you open a link or scan a QR code today from an app that you haven’t installed on your iPhone or iPad, it will open that link in Safari. Apps can provide universal links, which open the app instead of Safari when the app is installed. But that could change in the near future with a new API internally referred to as “Clips” found on iOS 14 code.

Let’s say you get a QR Code with a link to a video from YouTube but you don’t have the official app installed on your iPhone. With iOS 14 and the Clips API, you’ll be able to scan that code and the video will be reproduced on a floating card that shows a native user interface instead of a web page.

Developers will need to specify which part of the app should be downloaded by iOS as an Over-The-Air package to read that content. The floating card will show options to download the full version of the app from the App Store or to open that content with the app if it’s already installed.

Android has a similar feature called “Slices”, which shows interactive parts of an app in places like the Google Search results and Google Assistant, so we can also imagine such integration with the Clips API and Apple’s Spotlight — although the iOS 14 beta code only mentions that it works by QR Code.

Our code findings also reveals that Apple is testing the new feature with OpenTable, Yelp, DoorDash, Sony (with its PS4 Second Screen app), and YouTube to implement the new API, possibly to use their apps as examples in WWDC demos.

More from iOS 14:

  • Apple Watch blood oxygen detection feature found in iOS 14 code snippet
  • iOS 14 icon leak reveals first look at Apple’s high-end, over-ear headphones with AirPods features
  • Apple developing new augmented reality app for iOS 14, testing Apple Store and Starbucks partnership
  • iOS 14 reveals iPhone 9 and updated iPad Pro details, new Apple TV remote, AirTags, more
  • HomeKit in iOS 14: Face recognition, Apple TV audio, Night Shift for lights
  • iOS 14 to include new homescreen list view option with Siri suggestions and more
  • watchOS 7 to include new ‘International’ Apple Watch face with multiple country flags
  • iOS 14: CarPlay wallpapers, deeper Apple Store integration in Maps
  • ‘Find My’ features found in iOS 14 code include new notification triggers and AR mode
  • iOS 14 code reveals Apple working with BMW on futuristic ‘CarKey’ iPhone feature
  • iOS 14 code reveals updated Activity rings for Apple Watch in upcoming kids mode on watchOS 7
  • iOS 14: Keychain password manager to gain new 1Password-like features
  • Leaked iOS 14 screenshot shows new wallpaper settings, beta code reveals Home screen widgets