Instagram has officially launched a stand-alone messaging app today called Threads. The company describes it as a “camera-first messaging app” that will give users “a new way to message with close friends in a dedicated, private space.” Threads is a stand-alone app but it will integrate with a user’s Instagram Direct messages.
After rolling out its Close Friends feature last year, Instagram announced the launch of Threads in a blog post today:
The new app comes as Facebook-owned Instagram continues to battle with Snapchat and is a product of its messaging-first philosophy that was announced earlier this year.
Threads has a focus on speed and privacy and will let users share messages, photos, videos, Stories, and more. Instagram says “you are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.”
Here’s a look at the interface:
Instagram says that with Threads, users can share with close friends in “just two taps.”
Another feature coming with Threads is Status.
As far as integrating with Instagram Direct, messages from those on your Close Friends list will show up in both the new Threads app and Direct in the main Instagram app.
Threads from Instagram is rolling out globally today for iOS and Android as a free download (iOS version not showing up quite yet).
Via The Verge
