After testing out a new shopping feature in Instagram Stories this summer, the social media platform is now rolling out the new way to buy products to all users, along with a personalized shopping channel in the Explore tab.
Announced in a blog post today, Instagram shared more details on the new shopping features. Over 400 million Instagram accounts use Stories every day, and Instagram says that 33% of the most viewed Stories are from businesses.
The other shopping-related feature that is arriving to the platform is a dedicated channel on Explore.
Still no word on the dedicated Instagram shopping app, but these changes certainly point to the likelihood of seeing that happen in the future. Instagram also hinted at this as is looks to make the platform the “best place to shop from your favorite brands and find inspiration.”
Instagram is a free download from the App Store.
