Instagram Direct Publishing: Tools That Work and How to Do It:
What Is Instagram Direct Publishing?
Instagram direct publishing is exactly what it sounds like: publishing directly to the Instagram platform. Until recently, automatic scheduling and publishing weren’t available for Instagram posts. Now that Instagram has opened up access to its content publishing API, though, more and more social media marketing tools are clamoring to add Instagram direct publishing to their functionality.
Why Direct Publishing Matters
If you’ve been using social media scheduling tools to publish your Instagram content, you may be wondering what the big deal is about the sudden proliferation of Instagram direct publishing tools. The fact is, this is a game-changer for small marketing teams and Instagram influencers who might want to take a vacation at some point in their lives without having to worry about waiting for a notification from their phone that it’s time to publish the Instagram post they already scheduled. Basically, it means freedom. That sounds a bit, um, dramatic, but if you’ve never gotten up in the middle of the night to ensure that an Instagram post went out at exactly the right time for a client’s promotion to perform better, you just don’t understand. Consider yourself lucky that Instagram direct publishing means you never will. Scheduling your Instagram content can make a real difference for your brand. From improving workflows to reaching users at peak times to increasing brand awareness, scheduling your content makes it easy for you to maintain a consistent posting schedule that gives your target audience a much better chance of engaging with your content. Now, with Instagram direct publishing, you can truly automate the process.
12 Leading Instagram Direct Publishing Tools
Let’s take a closer look at 12 Instagram scheduling tools that include Instagram direct publishing.
Conclusion
There you have it—12 social media scheduler tools with Instagram direct publishing. Stop scheduling posts only to have to manually publish them anyway. With these Instagram direct publishing tools, you’ll be able to create better content, faster so you can put your competitors to shame. Now, ContentCal offers Instagram direct publishing so users can automatically publish image and video posts to Instagram directly from the ContentCal platform. With the new Instagram direct publishing functionality, ContentCal users won’t need any other publishing tools to get their Instagram content scheduled and published—just go to the Setup section in your ContentCal calendar and connect your Instagram channel in the Connections area. Choose the type of Instagram profile you have (Business or Personal) and you’re ready to start scheduling. To connect Loomly to your Instagram account and enable Instagram direct publishing, open your existing Loomly calendar (or create a new one) and go to Settings > Social Accounts. From there, you’ll be able to either connect a new Instagram Business Account or refresh the connection of your existing account. Once that’s done, you’re ready to go. Getting set up to post directly to Instagram from Agorapulse takes just a minute. Just login to your Agorapulse account and navigate to your content calendar in your publishing tab. From there, you can enable Instagram direct publishing on the upper right-hand side of the page. You can also click the Publish button on your dashboard and then choose enable direct publishing in the bottom left-hand corner of the publish panel. Once you have your Instagram business account set up, you can connect it to Buffer via desktop or through Buffer’s iOS and Android apps. From there, just create and schedule your Instagram content. As long as you have a business account, you’ll be able to publish posts automatically—no push notification reminders telling you it’s time to publish that post you already scheduled. As you probably expect from a platform that touts its Instagram cred, Later lets Instagram business users directly publish and schedule content to Instagram. Just go to your calendar in Later and drag and drop the video or image you want to schedule right onto your calendar. Edit your post, set the date and time, and set the post to Auto Publish before clicking Save to schedule it. Connecting Planable to your Instagram business account is easy and posting is even easier. Just click Compose, add an image or video, choose your date, click Schedule. If you blink, you’ll miss it. It’s that fast. Now, from your Statusbrew app, you can schedule or post directly to Instagram. To get started, you’ll need to connect your Instagram Business Account with Statusbrew by clicking on the Home icon after logging into Statusbrew. Next, click on Settings > Profiles > Add Profile. Choose Instagram and click the Add Business Profile button. You’ll then authenticate everything through Facebook before being sent back to the Statusbrew site. Click the Add Channel button next to the Instagram business profile to finish up the process. To use Instagram direct publishing with Sendible, login to your Sendible account and go to +Services > Add Services, and click on the Instagram logo. Choose Instagram Posting (Business Profiles) and go through authorization. That’s it! You’re ready to use Sendible to publish content directly to Instagram. Of course, we’re really here because we want to know about Instagram direct publishing, right? To set up direct publishing on Hootsuite, start by logging out of both Instagram and Facebook. Then, in Hootsuite, go to My profile > Social networks and teams > + Private account. Next, choose Manage beside the name and Add a social network. Choose Instagram and enter your Instagram username and password. Click Log In and go through authorization. You’ll need to then login to Facebook to complete the connection. It’s simple and straightforward to set up Instagram direct publishing with Planoly—just go into your Planoly account and add Instagram. Then, authenticate your account to unlock the auto-post feature. Once you connect your Zoho Social account to your Instagram business profile, you’ll be able to schedule posts and publish directly to Instagram, stay on top of important hashtags, find posts from top users, curate content to repost, and more—all from Zoho Social. And, now that Instagram has opened up its API to direct publishing, PostPickr offers Instagram business profiles the functionality to schedule and publish content to Instagram automatically. From the Overview section of your PostPickr account, go to PostPickr for Instagram and click Install. This will open the extension page in the Chrome Web Store. Add the extension then login to Instagram and click the PostPickr for Instagram Chrome extension (on your browser screen to the right of the URL address field). Click Connect and choose which project you want to connect your Instagram account for direct publishing. Complete the setup process and you’re ready to publish directly to Instagram—automatically.
