The free IMDb TV streaming service has tripled its movie lineup. With the subscription streaming service concept currently what it is, the big questions as of late tend to revolve around what new services are arriving, and how these will effect licensing issues that keep some of the most popular titles on certain providers.
In fact, one of the biggest evolutions that we’ve seen so far in terms of streaming services is the isolating of content to specific providers. When Netflix first cracked the streaming concept wide open over a decade ago, they amassed content from a wide array of studios and networks. Today, however, fans of say, four different TV programs might find themselves having to subscribe to four different providers just to ensure they can watch everything they want to. This has made the future of streaming look somewhat messy, with some arguing that having to pay for numerous subscriptions entirely defeats the idea of a streaming service in the first place. A variety of streaming services ultimately could be said to be no different than traditional television, in which each network controls its respective content.
Though this new, rebranded service is helping to create different options for those who don’t necessarily want to pay for a subscription-based service, there’s still much work to be done. It’s hardly a stretch to suggest that IMDb TV isn’t enticing enough to draw potential customers away from Netflix or the upcoming Disney+. However, even Netflix didn’t kick things off with the substantial library of titles it currently has. And while watching adverts during a film isn’t exactly everyone’s cup of tea, IMDb TV should be applauded for at least trying to steer things in a different direction at a time when the current streaming service model seems overwhelmingly single-minded.
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Source: Variety
